What is an API? Your guide to the Internet Business (R)evolution

New, FREE whitepaper available for immediate download!


Bridge the API education gap between the technology and business teams.

Many API initiatives start as a technology driven project.  Most of these projects also need the endorsement or sponsorship of the business team in order to realize the full potential and to gain approval for the the appropriate investments.  It is frequently a struggle to explain to the business team in a clear and compelling way why APIs are important to your business.  At 3scale we have helped many customers with the task of bridging this education gap.  We have also seen great variety of approaches that work well.

Benefits for a business and technical audience.

We are now making a whitepaper resource available to you to accelerate this task, and to benefit from our experience.  The whitepaper is aimed at an audience of business executives and entrepreneurs who understand basic computing concepts, but do not have an engineering background.  This will also be useful to CTO’s and others in the technical team, who would like to learn other approaches to evangelize the need for an API. The whitepaper explains the basic definition of an API.  It describes the dramatic changes in the way in which APIs have evolved – some would say it is a revolution.  By way of analogy with the car industry and how industries scale up, we highlight the broader potential to completely reshape the way we do business on the Internet.  We conclude with a peek at the future on how APIs will continue to grow in impact.

Join the (R)evolution!

Download 3scale Whitpaper: what is an API