Scribe SEO API Case Study
3scale Highly Scalable and Reliable API Management SaaS Essential to Copyblogger Media’s Scribe SEO API Mission
Copyblogger Media’s Scribe SEO product relies on 3scale API management and monetization platform to efficiently and cost-effectively carry out the Scribe SEO API mission of 100% uptime performance for its customers.
Although Scribe SEO had investigated building their own platform and other top API management solutions with proxy-based architecture, Scribe SEO quickly realized they needed the reliability and superior scalability that 3scale offered, to open, manage and track the Scribe SEO API.
“For our business, any outage of our API management can mean huge financial losses and angry customers,” said Sean Jackson, CFO Copyblogger Media.
So Scribe SEO, a subsidiary of Copyblogger Media selected 3scale’s unique, proxy-less cloud platform solution. “3scale’s support has been both proactive and responsive and their system is stable for our needs,” Jackson added.
Since its API launch in February 2010, more than 10,000 Copyblogger customers hit the Scribe SEO API every day. “Growth has been exponential,” said Sean Jackson, CFO Copyblogger Media. “From 0 to 10,000 Scribe SEO customers in 18 months, 3scale has scaled well with 100% performance and reliability.”
Copyblogger Customer Profile
Copyblogger Media’s Scribe is an SEO service that analyzes the content of web pages, blog posts, online press releases, you name it… at the click of a button. Hit the analyze button and the Scribe API reports back and tells you how to tweak your content to get more traffic.
Scribe, available from Copyblogger Media, is a content optimization platform that makes SEO copywriting simple. Designed as a plugin architecture for CMS systems like WordPress, Joomla, and Drupal, Scribe is the number one solution for SEO copywriters. A key ingredient of the success of the platform has been in the technical architecture.
Scribe’s technical design was focused on an API style system, allowing the company to deploy numerous plugins and modules for different platforms while centralizing the analysis on its servers through its API. From the beginning, API management was a crucial consideration for the technical team. After reviewing numerous options -from building a solution internally, which diverted too much resource to be effective and efficient,- to outsourcing to the top players in API management, Scribe’s development team selected 3scale, with a unique plug-in architecture offering rapid integration, simplicity and “unparalleled customer service.”
“3scale made API management simple,” says Sean Jackson, CFO of Copyblogger Media. Sean adds, “they had a stable platform with exactly the right features and with pricing options that fit our budget.”
Sean Jackson, CFO, Coppyblogger
One of the big factors in selecting 3scale was in the rapid response of their support teams. “For our business, any outage of our API management can mean huge financial losses and angry customers. 3scale’s support has been both proactive and responsive and their system is stable for our needs,” Jackson added.
As a startup company, Scribe needed a vendor that could help them along every stage. The options provided by 3scale provided a framework for the company to scale as they needed, with prices that fit their budget as their needs expanded.
Scribe investigated a few different solutions: “API management is crucial to the success of our business. 3scale’s price, reliability, support and features made them a clear winner. 3scale does what they promise: API management made simple.” said Sean Jackson, CFO, Copyblogger Media. After significant research, Copyblogger Media decided that 3scale was the right solution to use to gain the uptime and the scalability it required from an API management platform.
“In our business, Scribe SEO must be up and running at all times for our customers. 3scale stood out for its worry-free reliability, support system and flexibility.”
The Bottom Line
After launching in February 2010, Scribe has over 10,000 customers today – and 3scale has been with Scribe since the beginning.
“As we grow, 3scale has been growing with us. We consider them to be a valued partner in our growth and highly recommend them for API management,” concluded Jackson.
3scale provides a Plug & Play Cloud API management Platform & Infrastructure for developers, and companies to securely open, control, manage, operate and monetize their API to 3rd parties (e.g. developers, business partners, etc). 3scale customer references include Skype, Wine.com, IGN.com, Softonic and Pingar. 3scale has offices in the Silicon Valley, the UK and Spain. For more information on 3scale, visit: www.3scale.net.
About Copyblogger Media’s Scribe
Scribe is an SEO software service that analyzes the content of web pages, blog posts, online press releases, you name it… at the click of a button. You can analyze any content via the Scribe Web application, or directly in your CMS with the integrated WordPress, Joomla, and Drupal versions. After you hit the analyze button, the Scribe API reports back and tells web writers, bloggers, affiliate marketers, and small business owners how to tweak their content to get more search engine traffic, all while maintaining quality reader-focused copy. It’s like having an SEO expert as an editorial assistant. For more information, visit http://ScribeSEO.com”“