The API Economy
API-enabled software is radically changing the way organizations do business.
Download Now: Winning in the API Economy
As web-enabled software becomes the standard for business processes, the ways organizations, partners and customers interface with it have become a critical differentiator in the market place — this is the API Economy.
The Application Programming Interfaces, or APIs that form these interfaces can fuel internal innovation, reach new customers, extend products and create vibrant partner ecosystems. The resulting shift in the way business works is creating huge new opportunities for both individual organizations and global commerce as a whole.
We spent some time thinking and researching to develop this ebook. In it you’ll find out how different brands have taken advantage of the various use cases APIs can serve. We also provide some insights and direction on ways to maximize your API program through best practices.