Growing a Customer and Partner Ecosystem
Enabling customers and partners to customize and extend functionality to meet their own needs is key to success in the modern economy.
Adding this capability means customers can obtain more value, are less likely to switch providers and require less code to be written by the company providing the services.
Partners can add a rich layer of additional tools, distribution and integration that further enhance value and generate new business. For these reasons, becoming a platform is becoming a key objective for many companies – and doing so creates the opportunity to become a foundational element in strong ecosystem.
- Exposing key sets of content or transactional capability in a programmable way so customers or third parties can create long running integrations on top of the functionality.
- Providing support for these integrations and related business engagements.
- Often helping to promote particular partner integrations to benefit uptake by the customer base.
A platform creates an arena in which others can create value, either directly for themselves (customers, typically) or for others (partners). APIs are the underlying hooks that make the platform come to life.
Frederic Leroy – API director at Viadeo