APIs as a business
Pay to play access to data and infrastructure
APIs can create an entirely new business, or create new channels for an existing model. These businesses live and die by the quality of their users experience. Smooth onboarding, example code, and excellent documentation speed the time it takes for customers to go live.
In these cases the API is the product and companies typically charge directly per unit or usage for access to the API and the functionality it powers. Companies like Twilio and Crunchbase are great examples of this. They provide product accessible only through the integration of code and have built loyal followings of developers. The API becomes the epicenter of marketing, sales, operations and monetization so it’s imperative they have the right tooling to support the API in its own right.