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APIs as a business

Pay to play access to data and infrastructure

APIs can create an entirely new business, or create new channels for an existing model. These businesses live and die by the quality of their users experience. Smooth onboarding, example code, and excellent documentation speed the time it takes for customers to go live.

In these cases the API is the product and companies typically charge directly per unit or usage for access to the API and the functionality it powers. Companies like Twilio and Crunchbase are great examples of this. They provide product accessible only through the integration of code and have built loyal followings of developers. The API becomes the epicenter of marketing, sales, operations and monetization so it’s imperative they have the right tooling to support the API in its own right.

3scale for APIs as a business

Platform Features
  • Security, access control and rate limiting
  • Powerful on-boarding tools, dev portal and support features
  • Interactive ActiveDocs documentation
  • Built-in billing and payments monetization support
Business Benefits
  • Secure
  • Reliable
  • Creates strong customer experience
  • Integrated revenue capture
  • Enforcement of limits/packages to drive upsells
  • Agility
  • Flexibility
Technology Benefits
  • Clear policy enforcement
  • Security
  • Ability to bundle offers into plans
  • Customer sign-up experience
  • Portal for excellent dev experience
  • Monetization
  • Analytics

Are you ready to unleash the power of your API?