More utility and better experience through back-end APIs
Mobile Applications are everywhere. Reaching customers and the workforce anytime and anywhere is a standard expectation, and often a business requirement. But as the number of apps and the diversity of platforms grow, it becomes increasingly complex to provide all the data and transaction capabilities apps need to function. Multiple operating systems and devices increase reach but also increase management complexity. Data issues can delay a rollout for months when mobile app dev teams depend on internal company data.
Taking an API-centric approach to a mobile strategy is a powerful way to take control of development. Using APIs as the unifying layer beneath different mobile applications makes development go more quickly while providing a consistent experience across apps. Security and access control decisions can be focused in the right areas. This approach also makes working with third party app development firms easier and more productive.
Companies like Twitter, Starbucks as well as organizations like NYC.gov gave achieved great success with this API-centric approach.