, the #1 online wine retailer in the US, today announced availability of its API for third-party developers to create and enhance wine applications. selected 3scale to manage its API due to the flexibility of its solution.

“Our main focus is providing customers with a simple interface for finding and learning about wine,” said Geoffrey Smalling, CTO of “By giving developers access to the largest, standardized wine database available, consumers will benefit by having even more ways to access information about and purchase wine across different devices and websites.”

“ is a true innovator in its field and will benefit significantly from opening up its API to developers and partners,” said Martin Tantow, co-founder of 3scale. “Our technology gives broad distribution and ensures a secure, scalable and efficient architecture to maximize their ROI.”

Free access to the API can be found at:

The full press release can be found here.