DevLab LIVE event We are very happy to be official partner of the DevLab LIVE event in London on May 9 – 11, 2014, whose goal is to bring together developers and brands. As such we are happy to provide 5 free passes – first come, first served. To claim a pass please get in touch with me directly via twitter @ManfredBo.

Connecting bright minds with big brands

DevLab LIVE is a new 3-day event bringing innovators from the startup, digital and developer communities together with big brands to build amazing solutions to real business challenges!

Held at Level 39, Europe’s largest accelerator focusing on technology for finance in Canary Wharf, London, the event will kick off on Friday with the DevTalks – a day of inspiring talks and workshops –  followed by a two day hackathon and a big party on Friday night! Here is a link to the detailed schedule.

The DevTalks

3scale will be taking part in the DevTalks. I will give a talk about the power of APIs and how APIs fuel mobile apps and wearables and are seen as one of the main drivers behind the Internet-of-Things vision. For (big) brands, APIs can be leveraged to increase reach and awareness or open up new revenue channels. For bright minds, APIs can be leveraged to easily increase functionality and attractiveness of an app by integrating with brands.

The Hackathon: Win a Challenge, Win £2,500. Grand Prize of £10,000!

DevLab LIVE hackathonDevLab LIVE partnered with some of the UK’s leading brands to set challenges to be solved over the weekend. DevLab LIVE isn’t about celebrating just one winner, every challenge winner will receive £2,500 and will compete for the grand prize of £10,000! Winning teams will have a chance to work with the participating brands further on their ideas. And there will be further awards up for grabs.

If you’re a brand interested in setting a challenge you can get in touch with the organisers directly. For more details please visit the DevLab LIVE site.  

5 Free Passes for DevLab LIVE

You can register for the DevLab LIVE event here; or claim one of our 5 free tickets by contacting me on twitter @ManfredBo – first come, first served.