Nowadays APIs are a critical asset for any company to drive customer acquisition, retention, and revenue. Having a general overview of how your API program is doing and being able to drill down on specific elements is essential for maximizing the success of your API. Analyzing trends and spotting anomalies quickly will help you be proactive and bring your API to the next level.
We have revamped our Admin Portal Dashboard with enhanced metrics to give you better insight into developer engagement, possible opportunities, and action required. Now from one single place, at a glance, you’ll be able to see:
- Daily Signups: A graphic display of daily and total signups over 30 days and percentage progression compared to the previous 30 days.
- Potential Upgrades: Shows accounts that have exceeded usage limits for the period who should be contacted for upgrade to a higher plan.
- Daily API Hits: Displays the number of daily and total API hits or calls to the API over 30 days and percentage progression compared…
This is the last part of Building Effective API Programs. We’re concluding this series with a “cheat sheet” summary of the key success factors.
In the introduction, we explained that exposing assets via APIs can prove to be extremely valuable but that tackling the technical challenges of building the API is only one aspect. To reap the true benefits of your APIs, there’s a lot more that needs to be addressed.
Your API program should address all elements necessary to describe, deliver, and capitalize on the value of the API. In other words, at the core of an API program is the description of the value of the API – both the value for the organization exposing APIs and the value that API consumers get out of it. Delivery is all about how you make the API available,…
This is the seventh part of the Building Effective API Programs blog post series. In the previous parts we covered benefits of APIs, alignment between API programs, strategy and business models, API design and implementation, and API operations. In this part, we discuss aspects of how to market your APIs.
API marketing is often see…
This is the third part of the Building Effective API Programs series. The introduction can be found here.
To take advantage of the API benefits we discussed in the previous post, an effective API program must be rooted in an organization’s overarching business strategy and contribute to its larger objectives. In order to define an API program in this high level context, there are three important questions to answer:
- Why? – Why do we want to expose APIs via an API program?
- What? – What do we want to achieve with the API program?
Exposing assets (data or services) via APIs can prove to be extremely valuable for an organization. However in most cases, it’s not enough to solve only the technical challenges of opening an API. It can even be counterproductive for the organization if the API does not contribute to the overarching business strategy, if no one knows about it, or if no one adopts it. A well-thought-out API program that surrounds the technical API is paramount.
This is the first part of the Building Effective API Programs blog series. This series is part of a larger collection of ebooks and articles, with which we aim to support decision making and help readers establish successful API-based products.
- The article “What is an API? Your Guide to the Internet Business (R)evolution” gives a general introduction and definition of…
At Charity Navigator we believe that people are amazingly generous and derive great satisfaction from helping others, but are not always sure how to help. So we built an objective rating system that assists givers with every type of charitable interest in finding a charity to support. Providing our data to developers via our API is a key component to achieving our goal of helping all donors everywhere make informed charitable giving decisions.
Interview Sandra Miniutti, Vice President of Marketing and CFO for Charity Navigator. In her role, she is responsible for all aspects of Charity Navigator’s brand, all partnerships, media relations, communications, outreach, data sales and the organization’s finances.