Last week we had the pleasure of attending the awesome APIDays Australia event in Melbourne – congratulations to the team at Sixtree and APIDays for pulling off a great event (check out Frank Arrigo’s great write up!). The “Platforms for Innovation” theme was a great opportunity to go deep on a topic we cover all the time with our customers – how to deliver real value with a platform strategy.
The notion of “becoming a platform” has become ingrained in today’s IT and product discourse: platform strategies can transform markets (Uber is a prime example) and be the foundation for internal innovation. Unfortunately, despite the buzz it can be very hard to both pin down the real value of a platform to your organization and subsequently to really deliver. In the talk we cover both the value of platforms and the focus needed to …
There is currently a lot of momentum in the travel, transportation and logistics sector with respect to Application Programming Interfaces (APIs). More and more often, non-technical companies see the opportunities that lie in APIs to revive existing revenue sources or establish new ones. A very comprehensive article on ProgrammableWeb.com laid out the current status and opportunities that APIs can provide to the travel, transportation and logistics sector. Also noted is the massive potential and interest from cities to transform into Smart Cities. The article mentions many ex…
This morning Tim O’Reilly posted an inspiring slideshare presentation on measuring the economic impact of sharing [embedded below] – some of the content has been posted before but it’s a great reminder of what we see as one of the core principles behind APIs:
Create more Value than you Capture!
In other words – make the API such that there is benefit for others to use – perhaps even vastly more benefit than there is for yourself. Breaking it down, there are really two parts of the statement:
Do not attempt to capture all the value you create.
The first is obviously important. An API which does not enable its users to do anything valuable will not be used (we covered this at the beginning in our
Getting your API launched can be a big challenge – and not just technically! Often there are open strategy, technical, business model and other questions which need answers before you can take the plunge. Or maybe you have an API and you’d like it to fly higher!
To help work through these questions and give you the best start possible, sign up for 3scale before the end of the weekend and you’ll get a FREE API Strategy Session with key people from the 3scale team. We’ll share experiences from the field and drill down into specific challenges you want to cover (guaranteed no sales pitches!).
Sign up (accounts are Free) before the end of Sunday 1st of July to take advantage of this offer!
We can cover:
Overall API Strategy: What is worth releasing, when and how – how to generate value rather than simply extra cost + how to communicate …