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Uber API Launch: Unbundling Channels in Travel and Transportation

August 22nd, 2014 |

It is all over the tech news – transportation service provider Uber launched their API. That means Uber now allows programmable access to their core services including passing a destination address to the Uber app, display pickup times, fare estimate provision, and trip history access. More services are to come. Clearly, this  move allows Uber to tap into a range of new opportunities.

By opening their services via APIs, Uber addresses the following API Economy use cases:

1. Developing Massive Reach By providing an API, Uber makes the critical move from being a service to becoming a platform provider. The benefit being that Uber can leverage network effects and access a multitude of new channels by doing so As Gartner vice president Nick Jones t…

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