Why mobile first really is API first: McKinsey’s South Korean e-commerce insights

May 6th, 2015 |

According to the very recent McKinsey & Company Insights publication Learning from South Korea’s mobile-retailing boom (May 2015), South Korea has a the highest smartphone penetration in the world. What is especially important for retail is that South Korean consumers spend almost equally as much on goods purchased via mobile devices as in actual stores. This naturally makes smartphones very attractive as additional channels for retailers, and retailers more and more are beginning to devise omnichannel commerce strategies.

The authors of the McKinsey & Company article very correctly point out that “although all digital channels might share the same backbone infrastructure […] m-commerce requires fundamentally different approaches to identifying, reaching, and satisfying consumer…

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API Crafting Secrets: into API2Cart

April 11th, 2013 |

API technologies were chosen to make the development speedy, the product stable, and provide vast opportunities for end user.

Interview with Oleg Cherevaty ­ Commercial Director at MagneticOne. Oleg joined the company in 2004 as web designer. He contributed greatly in creation of site content and graphic interface of MagneticOne projects. Due to rapid professional growth Oleg now holds the position of Commercial Director, making management decisions on work optimization and monitoring goals achievement.

Tell us more about the development process of the API2Cart API
The project has been in development for nearly a year already. The API was developed on the basis of Zend framework and with the use of our own API2Cart framework. Also, the development process used advanced science and technology findings such as PC :)

What are the key components of your core API infrastructure?

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API2Cart: the universal key to shopping carts

April 9th, 2013 |

Our API is meant to be huge time saver. It is like a universal key to multiple doors.

Interview with Ruslan Savchyshyn, founder of MagneticOne.
Ruslan takes active part in development of MagneticOne project line and general business strategy. He directs the company to the production of unique innovative solutions and strives to ensure functional leadership in the niche of eCommerce service providers. Ruslan believes that high demands and clear goal setting can lead the company to desirable level of development.

Tell us more about MagneticOne
MagneticOne appeared in early 2001. Initially, it was established as a company providing outsourcing IT services, but after some time the founder decided ­ why not start developing unique products? And that’s when rapid company development started.

Now it is hard to imagine a company without its strong team of technical engineers, suppor…

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