Effective API program
Nowadays APIs are a critical asset for any company to drive customer acquisition, retention, and revenue. Having a general overview of how your API program is doing and being able to drill down on specific elements is essential for maximizing the success of your API. Analyzing trends and spotting anomalies quickly will help you be proactive and bring your API to the next level.
We have revamped our Admin Portal Dashboard with enhanced metrics to give you better insight into developer engagement, possible opportunities, and action required. Now from one single place, at a glance, you’ll be able to see:
- Daily Signups: A graphic display of daily and total signups over 30 days and percentage progression compared to the previous 30 days.
- Potential Upgrades: Shows accounts that have exceeded usage limits for the period who should be contacted for upgrade to a higher plan.
- Daily API Hits: Displays the number of daily and total API hits or calls to the API over 30 days and percentage progression compared…
This is the second part of the Building Effective API Programs blog post series. In the first post, we argued that it is paramount that an API contributes to the overarching business strategy of an organization. In this post, we describe the various benefits of APIs in order to understand what this contribution could look like.
Generally, there are four types of benefits for organizations who choose to expose assets (services, content or resources) via APIs.
API Benefits & Examples
Exposing assets (data or services) via APIs can prove to be extremely valuable for an organization. However in most cases, it’s not enough to solve only the technical challenges of opening an API. It can even be counterproductive for the organization if the API does not contribute to the overarching business strategy, if no one knows about it, or if no one adopts it. A well-thought-out API program that surrounds the technical API is paramount.
This is the first part of the Building Effective API Programs blog series. This series is part of a larger collection of ebooks and articles, with which we aim to support decision making and help readers establish successful API-based products.
- The article “What is an API? Your Guide to the Internet Business (R)evolution” gives a general introduction and definition of…