Entering the Platform Age: 3 Key Lessons for Generating Real Platform Value

March 9th, 2016 |

Last week we had the pleasure of attending the awesome APIDays Australia event in Melbourne – congratulations to the team at Sixtree and APIDays for pulling off a great event (check out Frank Arrigo’s great write up!). The “Platforms for Innovation” theme was a great opportunity to go deep on a topic we cover all the time with our customers – how to deliver real value with a platform strategy.

The notion of “becoming a platform” has become ingrained in today’s IT and product discourse: platform strategies can transform markets (Uber is a prime example) and be the foundation for internal innovation. Unfortunately, despite the buzz it can be very hard to both pin down the real value of a platform to your organization and subsequently to really deliver. In the talk we cover both the value of platforms and the focus needed to …

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Building the first Alexa app for a conference

January 14th, 2016 |

Geeks will be geeks. We can’t resist buying the new gadget to play with, especially if it’s hackable. Recently our CEO, Steve, could not resist buying an Amazon Echo, which turned into the beginning of an API journey at APIStrat Austin. When the Amazon Echo was launched in November 2014, I don’t remember people getting overexcited about it. I don’t remember people screaming on social networks that they were dying to get one. Even if it was way cheaper than what it is now, I don’t think people understood at that time the real value of this device. Now, it looks like it was the must-have thing under your tree for Christmas this year. I want to share my story of playing with the Echo for a few days and see how this device will influence the API space in the coming years.

The first time I played with it was at re:Invent in Las Vegas. At the Amazon stand they had a giant Echo replica that you cou…

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2015 API Predictions Year in Review

December 29th, 2015 |

With the end of the year fast approaching and the next just around the corner, it’s nice to grab a bit of time to reflect on what 2015 brought us and what might be next.

The year wrapped up with some great conference events (APIStrat Austin and APIDay Paris to name just two) that brought many people working in APIs together and never fail to move the ball forward. Videos and photos from those events have been going up over recent weeks (track @apistrat for videos), so everyone can tap into the zeitgeist themselves. Huge thanks to all those involved in these events and in curating great content – especially Mark Boyd who was involved in both!

2015 certainly felt like a year of getting down to brass tacks and many organizations pushing their API programs hard to create real value, as well as tool vendors increasing in number and upping their g…

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API Business Models And The API Model Canvas at APIStrat Austin

December 22nd, 2015 |

API business models have been a hotly debated topic in the API community. For sustainable API program success, it’s paramount to get the value proposition right, and the API provider needs to have a clear understanding about how to capitalize on this value. At the API Strategy and Practice conference (APIStrat) in Austin, we had a whole session devoted to this topic.

John Musser from API Science (and former founder of ProgrammableWeb) was chairing that session. John was, in fact, one of the people who initially triggered the discussions around APIs and business models at APIStrat in 2013. He did an excellent job shaping the agenda of the session, starting with two talks about the principles of business models and APIs and suggested thinking processes. The following two talks were reports from each speaker’s experience, discussing what can go wrong and essential lessons learned.

I kicked things off doing the first talk about the API Model Canvas, a tool to help API leaders get their strategy right for their API…

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APIStrat Austin’s First Keynote Speakers Announced – Call For Papers Still Open!

September 3rd, 2015 |

Work on the APIStrat Austin program has started at a rapid pace, and we have two early keynote speakers to confirm with Neha Sampat, CEO of, and enterprise thought leader Dion Hinchcliffe being announced today. They both bring awesome and different perspectives to APIs – a theme you will see across the board in the program!

“Neha will share her perspective on the intersection of web, mobile and the Internet of Things, where her company, backend-as-a-service provider is helping businesses of all sizes to create a new generation of real-time, contextual products and services. And Dion will share some of his latest research on the rise of the citizen developer and the new approach API providers are taking to put data and functionality into the hands of end users who are not traditionally part of the developer community.”
– Mark Boyd, Program Chair

We’d also like to hear your pres…

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3scale Sponsor Of Endpoint2015 Conference

August 20th, 2015 |

We are happy to announce that 3scale is sponsor of the Endpoint2015 conference in Amsterdam on September 4, 2015.

Endpoint2015 is by API developers, for API developers. There will be two tracks with a mix of generic and platform specific talks; the conference is designed in such a way that whether you’re a PHP, Ruby, Python, .NET or other platform developer, or whether you develop APIs for apps, websites or other clients, there’s always a session that should be of interest.

In addition to the sponsorship, we will also have a talk and demo at Endpoint2015. We will have a joint session with our partner Red Hat and demonstrate our Full Stack API Solution. Below are title and abstract of our talk:

Title: “Integrating, exposing and managing distributed data via REST…

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Building Effective API Programs: Developer Experience (DX)

June 8th, 2015 |

In the previous parts of this blog series, we covered benefits of APIs, API strategy, business models, API design, operations, and marketing.

Developer experience (DX) is about more than having a well designed API – it’s the packaging and delivery of the API, which are key to ensuring it gets adopted by developers.

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Announcing stops on our APItour!

June 4th, 2015 |

Atlanta June 11-13 & St. Louis from June 15

As if riding on a bus full of entrepreneurs through a whirlwind startup journey was not enough, we have decided to continue on after StartupBus to meet the startup communities in Atlanta and St. Louis!

We’ll be in Atlanta from 11th to 13th of June. While we’re there, we have couple of local events planned. On June 11, we’ll stop by IronYard to meet students learning programming and share some technical information about the world of APIs. Learning early in their curriculum how to work with and construct APIs could be really valuable on the job market!

Later that day, we’ll organize a meetup – open to everybody – at ATDC. There we’ll discuss the business of APIs, and why it’s so important for many startups to have an API from day 1.

Then on to St. Louis. We’ll have an API happy hour on Monday the 15th at <…

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APIStrat and APIDays Berlin – The Web of APIs Grows!

April 27th, 2015 |

Many of you are just returning home from another great APIStrat Europe and APIDays event in Berlin. It was a fantastic few days with awesome people coming together – speakers, sponsors, attendees – to move the ball forward on the technology and business of APIs.

For 3scale and APIStrat, it was the second European event after Amsterdam last year, and with 425 attendees the European API market is clearly taking off. It was a pleasure to partner with APIDays and the Sphere.IO local team – making it a real joint effort. See all the tweets at #apisberlin.

Huge thanks to all the sponsors, speakers and attendees who made it all work.

The Web of APIs

The th…

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Collaboration with TheFamily Paris Entrepreneurship Program

December 11th, 2014 |

We are proud to announce 3scale’s collaboration with TheFamily, a unique entrepreneurship program in Paris. We will help startups in their API journey, from design to adoption, providing mentorship to help participants run a successful API program.

We hosted a workshop on December 5th, just after APIdays, to kick off our collaboration with some insights about API economy and the API lifecycle. We had about 30 people interested to know more, which resulted in an interesting conversation around API management solutions and monetization of APIs.

The video (in French) should be online pretty soon, and you can already find the slides here on SlideShare.

This was our first time organizing a workshop like this with a French startup program, and we hope to be doing more in the comin…

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