It is all over the tech news – transportation service provider Uber launched their API. That means Uber now allows programmable access to their core services including passing a destination address to the Uber app, display pickup times, fare estimate provision, and trip history access. More services are to come. Clearly, this move allows Uber to tap into a range of new opportunities.
By opening their services via APIs, Uber addresses the following API Economy use cases:
1. Developing Massive Reach By providing an API, Uber makes the critical move from being a service to becoming a platform provider. The benefit being that Uber can leverage network effects and access a multitude of new channels by doing so. As Gartner vice president Nick Jones t…