Due to an explosion of digital channels, marketers face complex data analysis and decision making challenges. In this blog post, we’ll show how channel integration and API management can help digital marketers achieve their goals.
A typical digital marketing challenge
In their white paper about The Three Stages Of Digital Marketing Maturity, SnapLogic (who we have an integration with) describe a great use case about a digital marketer who works for an online retailer. She notices a spike in sales of a particular brand of sweaters over the last 48 hours. Through the various channels that she has integrated with Salesforce, she is able to identify that a certain celebrity wore this particular sweater during a talk show, which triggered many tweets. The tweets in turn influenced consumers to search for this sweater onl…
We’re very excited to announce our four-hour joint workshop with Amazon Web Services at the AWS Pop-up Loft London this Monday, April 25th from 9am to 1pm. Find more information and registration on the workshop website. The Loft is located in The Brew Eagle House (Google Maps – 163 City Rd, London EC1V 1NR, UK). Please check the prerequisites for this workshop.
Get a real-time, high performing platform to manage and make the most of your WebSocket API
This blog post will provide you with a very simple tutorial demonstrating how you can integrate Pushpin with 3scale, open a persistent connection with Pushpin and have your API, hosted on Heroku and managed by 3scale, respond to real-time queries.
First, let’s briefly introduce 3scale and Pushpin. 3scale provides a highly scalable solution to open, package, distribute, control, and monetize your APIs. You get outstanding uptime and scalability with tens of thousands of transactions per second per gateway. Fanout Cloud Pushpin is an open-source, real-time reverse proxy server with highly customizable external interfaces. It will manage all real-time connections to your API backend.
Today we’re happy to announce that 3scale is now listed on the Oracle Marketplace as part of the Oracle Cloud offering. 3scale is also an Oracle Gold Level partner. You can find more info about the partnership in our partners section.
The Oracle Marketplace is an online store to find and immediately start using software and services that run in the Oracle Cloud. Customers already using Oracle Cloud products will appreciate the Oracle Marketplace as a complementary storefront for hundreds of business apps. All apps on the Oracle Marketplace, including the 3scale API Management app, have to pass rigoro…
Leverage the Benefits of Both Products
Amazon’s recent launch of the Amazon API Gateway is a clear indication that the idea of opening up access to digital assets through APIs – and using API management to gain visibility and control – is becoming more and more mainstream. As companies think about cloud strategies, they increasingly need to think about API strategies, too. The Amazon API Gateway and the 3scale API Management Platform are two very different but complementary products. We took a close look at the Amazon API Gateway and implemented an integration with the 3scale API Management product to give API providers the best of both worlds.
The Past, Present, and Future of Enterprise Integration
DZone’s recently released 2014 Guide to Enterprise Integration provides insightful weekend reading. The unique guide features findings from their 2014 Enterprise Integration Survey and articles spanning the history, present, and future of enterprise integration architecture and development. Multiple perspectives are given on microservices architecture, which is reportedly gaining traction amongst the survey respondents.
Hosting your API in a platform as a service like Heroku is a popular option nowadays since it frees you from all the infrastructure administration tasks and allows you to focus on development. It is also a really good way to launch your API when you are not sure what the usage will be like, as Heroku will handle scaling your application server for you.
If that is your case, now you can add 3scale to secure and manage your API right from your Heroku dashboard, by using the 3scale Heroku add-on.
Provisioning the add-on for your Heroku app is as simple as doing a call from the command line:
heroku addons:add threescale
or clicking on the Get Add-ons button of your Heroku app page.Click on “Get add-on” and pick the 3scale Heroku add-on
Either way a 3scale acc…
It was interesting to see the discussion on today’s API panel at the IIS 2012 Summit. The panelists covered a range of areas of value but there was also some confusion as to what impacts openness and distribution would have.
Many companies have amazing data assets and these form the core value of their business for their customers. APIs provide the means to create new distribution channels for this data. Specifically, APIs potentially allow distribution to be turned on its head – rather than pushing data out to customers and their bespoke interfaces, APIs enable customers to pull in the data they need and to integrate it into the interfaces where they need it. The real value behind this includes:
- Enabling new types of customers to access the data who are unable to use the existing interfaces.
- Enabling customers to specialize their interfaces to the data – tying them more tightly to th…
3scale API Management solution integrates with Layer7 Industry Leading Security Gateway to provide best of breed API Solution to Enterprises.
BARCELONA, Spain/SUNNYVALE, California – June 21, 2011 – 3scale, a leading API Management solution provider for managing, monetizing and distributing APIs today announced that its solutions now integrate with Layer7 technologies industry leading on premise XML Security gateways – delivering new cutting edge API solutions for enterprises seeking high performance secure traffic processing and powerful flexible API Management tools.
3scale’s API Management suite includes an Enterprise-grade API portal for Developers and Partners on-boarding and support, API Access control, Policies Management, Analytics and Billing and Payments features.