Find your use case, see how companies are using APIs in the real world
Content distribution and ecommerce
Extend reach. Increase asset value. Become the platform of choice.
APIs are the ideal channel for organizations who want to reach audiences whenever, wherever, and however they choose. From music, video, news and images, to data assets like weather or recipe information, an API program allows content owners to syndicate, share, and monetize their assets in a controlled, scalable way. APIs help to create new channels and drive transactions for content creators and web-based sellers.
Share video, audio, or text content easily with efficient infrastructure
Easily manage and deliver content for affiliate programs and microsites
Allow affiliates or syndicators to interact with content in a standardized way
Provide additional value and enable customization
Allowing customers to integrate with your application using APIs allows them to build custom automation or extend the existing functionality of your application. A single customer-facing API can enable integration with dozens of related systems with a minimum investment of engineering time within your organization.
Extend product functionality by providing API access to existing features and data
Offer APIs as part of a higher-tier plan to encourage customers to upgrade
Allow customers to integrate with their external systems in a standardized way
How platform thinking can transform your API and your business
Platform-oriented thinking can transform your business, and APIs are the foundation of a mutually beneficial partner ecosystem. A partner API provides a standardized, accessible way for partner organizations to connect to your application in order to extend functionality or provide related features in a streamlined way. Partner API programs can also massively reduce bespoke integration time.
Enable DIY integration with a partner technology without sacrificing security
Extend the existing core platform and provide more value for end users
Reach new audiences through partner integrations with your core platform
Increase organizational agility and flexibility
APIs aren’t just a platform for external users. Teams within an organization can use APIs to manage data, improve internal processes, and foster collaboration between departments. APIs allow members of different departments to connect otherwise independent systems and share information, providing access to relevant data in a centralized way.
Connect independent systems run by different departments or teams
Enable data sharing using a system-independent architecture and standard format
Encourage collaboration between departments and improve processes
APIs as a business
Pay to play access to data and infrastructure
In an increasingly API-driven world, for more and more companies the API is the central business model. In these cases, the API is the epicenter of marketing, sales, operations, and monetization, so it’s essential to have API program resources that support adoption, including documentation, onboarding workflows, and sample code.
Provide self-serve access to the data that developers use to build custom applications
Offer core functionality that can be used by a wide variety of customers
High-volume applications drive revenue via a pay-per-transaction model
Get more utility and provide a better experience with mobile APIs
Mobile Applications are everywhere. But as the number of apps and the diversity of platforms grow, it becomes increasingly complex to provide all the data and transaction capabilities apps need to function. Multiple operating systems and devices increase reach but also increase management complexity. Data issues can delay a rollout for months when mobile app dev teams depend on internal company data.