Use Case: Customer integration
Enhance customer experience with platform-oriented thinking
APIs are the most important building block and the foundation of a mutually beneficial ecosystem. APIs allow you to make core benefits of your platform available for integration with other customer systems, and allow customers to build automation or specific bulk operations that make your platform more valuable within the organization.
Customer-facing APIs allow your existing users to derive more functionality from your product; key content or transactional capabilities of your product can be connected to related softwares and systems.
In addition to making your product “stickier” (more essential) in day-to-day operations, customer-facing APIs can provide a new avenue for upselling existing customers to the next tier or plan level. And because each customer can integrate with your API in a unique or specialized way, you provide massive additional value with a minimal long-term cost of maintenance.
Benefits of 3scale
- Allow existing customers to get more value from their implementation by providing access to data and transactional features via API
- Once completed, custom integrations make your product more integral to daily business, making customers less likely to leave
- Makes custom automation, bulk transactions, and integration with third-party systems accessible for customers without massive time investment from the product team
Access control and rate limits
Provide access to each customer tier in line with existing product features and capabilities. Access to specific endpoints or methods, as well as daily or monthly call limits, can help encourage customers to move to a higher plan level.
Provision access automatically by providing API keys attached to an existing customer instance or account, without the need for a separate portal or login.
Provide a better user experience with a fully-customizable developer portal and ActiveDocs live documentation. Share information and provide support with messaging and built-in forum.